WHITE CITY, Ore. -- It's been a long journey for the city of White City, which has been without a movie theatre for the last year and a half.
The former Cinemark Movies 6 theatre shut down during the summer of 2020 because of financial struggles during the COVID-19 pandemic. But within the span of eight weeks, after Ashland-based Coming Attractions Theatres bought the property, White City's only movie theatre is now back open under a new name: Crater Lake Cinema.
"We are just excited to be here," said Sean Darrell, President and COO of Coming Attractions Theatres. "Everyone who comes to the movies is excited."
Coming Attractions also operates the Varsity Theatre in Ashland, the Pelican Cinema in Klamath Falls and the Southgate Cinema in Grants Pass. It also operates theatres and family entertainment centers elsewhere in Oregon, Alaska, Washington, and northern California.
“The story of Coming Attractions Theatres is one of measurable success, careful and thoughtful growth, proud community awareness, involvement and of course customer satisfaction," Chairman and CEO John C. Schweiger said in a statement. "Customer satisfaction is so important to us; our entire staff is one hundred percent dedicated to providing just that. Our goal is to ensure that every single customer has a superior movie experience and receives great entertainment value.”
Darrell, along with several other members of Coming Attractions, held a ribbon cutting for the theatre's reopening around 11 Friday morning. Several locals who attended that cutting told NewsWatch 12 that they are so grateful that their movie theatre is back in the community.
"It is indescribably excited to see this theatre up and running again," said Bunny Lincoln. "I love going to the movies and take my grandchildren all the time to the movies. "It's just an enriching experience and to see movies in an entirely different format."
Like under the previous ownership, Coming Attractions is offering plenty of discounts and deals to help get more people throughout their doors.
On Tuesdays, all movies will cost just five dollars to get in, and movies will cost six dollars for the rest of the week to see before 2 p.m. and seven dollars between 2 and 5 p.m.